The Harley Difference

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The Harley Difference

announcer should use a believable “tough guy” tone/style

1. (Harley idling in background) WHEN YOU HOP ON A HARLEY, YOU’RE DOING MORE

2. THAN RIDING, YOU’RE CRUISING. AND WHEN YOU OWN A HARLEY, YOU HAVE

3. MORE THAN A BIKE, YOU’VE GOT A CLASSIC. AND WHEN YOU LET YOUR HARLEY

4. LOOSE ON THE ROAD, IT’S GOT MORE THAN STYLE… IT HAS ATTITUDE! (guttural

Be Honest

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Be Honest

***For text in blue, use a echo/reverb effect for the individual’s secret thoughts***

1. WHEN YOU PULL INTO YOUR DRIVEWAY, YOUR NEIGHBOR SAYS “HEY MIKE.”

2. BUT WHAT HE’S REALLY SAYING IS, “HEY LOSER… MY PROPERTY VALUE GOES

3. DOWN EVERY TIME YOU DRIVE YOUR TRASH HEAP HOME.” AND WHEN YOU