We’ve always maintained that copywriting is part art – part science. While there are many things that one can do to achieve this balance, we believe it is important to step back and focus before writing. Start by answering these simple questions:
Your message can end up being incredibly creative or it could wind up being quite bland – neither matters if you are not moving your audience in your direction.
In the world of copywriting, results will always have the final say – focus on that as you write.