Focus your writing

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We’ve always maintained that copywriting is part art – part science. While there are many things that one can do to achieve this balance, we believe it is important to step back and focus before writing. Start by answering these simple questions:  

  • This piece will be designed to do what?
  • What is my demo (demographic group/target audience)?
  • What matters to my audience?
  • Will you be penning things YOU want to say or things THEY want to hear?
  • What will make my message stand out from competing ads?

Your message can end up being incredibly creative or it could wind up being quite bland – neither matters if you are not moving your audience in your direction.

In the world of copywriting, results will always have the final say – focus on that as you write.